Why Floor Plans are Essential:

• Top Consumer Preference
  According to the 2021 NAR Homebuyers and Sellers Survey, floor plans are the second most desired feature on a listing, right after standard photos and listing data.

• Boost Buyer Engagement
  Zillow reports that 81% of consumers are more inclined to view a home if the listing includes a floor plan they like. Incorporating a floor plan can also increase click-throughs by 52% .

• Key Feature for Listings
  Zillow ranks floor plans as the second most crucial feature on a listing, significantly enhancing lead capture. Additionally, 93% of buyers are more likely to spend time exploring a property that includes a floor plan.